Taste of the Caribbean - Brand Identity

The rebranding of the Taste of Caribbean Festival focused on revitalising the event's identity to attract a broader audience. The identity adopts a fresh, flexible and modern logo that retains a colour scheme from the brands previous logo mark. The identity will aim to use a continuous icon that will manipulate itself within a variety of brand assets. The rebrand aims to position Taste of the Caribbean as the flagship festival destination from 2025 onwards.